Sunday Art Brunch: From the potential of digital art to the women artists market report

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Welcome to our Sunday Art Brunch! Every Sunday we offer a carefully curated selection of news and updates related to the art world, including insights into upcoming exhibitions, market trends and insider views of the industry from around the world. So, take a break and enjoy us!

Digital art holds untapped potential despite bursting of NFT bubble

Hito Steyerl’s How Not to Be Seen: A Fucking Didactic Educational  (2013), on show in Fort Worth, Texas, proposes ways to avoid being captured by digital technology | Courtesy of the Artist, Andrew Kreps Gallery and Esther Schipper

The market for NFTs, which experienced a boom in 2021, has subsequently collapsed, with many marketplaces folding or losing value. However, this doesn't negate the potential of blockchain technology as a space for artistic experimentation and cooperation. Two current exhibitions, "Coded: Art Enters the Computer Age, 1952-1982" at the Los Angeles County Museum of Art and "I’ll Be Your Mirror: Art and the Digital Screen" at the Modern Art Museum of Fort Worth, offer an opportunity to explore the decades-long history of digital art and the balance of curiosity and skepticism that artists bring to the medium. Such principles may help blockchain art rise from the NFT bust. Enjoy more on The Art Newspaper.

Coca-Cola's latest ad campaign features famous paintings by artists such as Warhol, Vermeer, and Van Gogh to promote its product

Still from the short film, featuring Munch's The Scream (1895). Photo: Screenshot of Coca-Cola's Masterpiece short film

Coca-Cola has launched a global ad campaign titled "Masterpiece" featuring a short film that showcases a Coke bottle in iconic and contemporary paintings, animated in various painterly styles. As Artnet telling, the two-minute film begins in an art museum where a student, part of a class sketching paintings on display, seems unable to muster creative inspiration. However, after drinking a Coke, the student gets refreshed and inspired. The campaign also has an online build-out in the form of a gallery of the featured artworks, and interviews with the contemporary artists whose works were included in the campaign. The campaign will be rolling out across Latin America, Asia, and other markets.

Art collector Adam Lindemann's auction at Christie's generates $31.5 million

Ushering in Banality by Jeff Koons sold for $3.9 million during Lindemann's sale at Christie's. Photo by University History Archive/Universal | Image via Getty

Christie's auction of art collector and gallerist Adam Lindemann's collection fetched nearly $31.5 million, with many items selling above their high estimates. ARTnews reports that the auction included works by living artists such as Jeff Koons, Jim Nutt, Etel Adnan, Andy Warhol, and Karen Kilimnik, as well as an NFT by Beeple. The sale was notable for featuring the name of the seller and not being held due to death, divorce, or debt. Proceeds from the sale will go towards the Metropolitan Museum of Art's renovation of its Michael C. Rockefeller wing. The highest selling lots included works by Alexander Calder, Jean Royére, Andy Warhol, Damien Hirst, and Jeff Koons. Lindemann is known for acquiring works and selling them at higher prices.

Cristea Roberts Gallery presents Sensing Abstraction

Byblos, 2017 © Gillian Ayres Courtesy of Cristea Roberts Gallery

The exhibition named "Sensing Abstraction" showcases the works of five female abstract artists who explore different approaches to abstraction. Galleries Now tell that Christiane Baumgartner's abstract drawings and prints, which the artist compares to handwriting, are displayed alongside the final prints of the late Gillian Ayres, a renowned abstract artist. The exhibit also includes the graphic works of Anni Albers, Rana Begum, and Bridget Riley, which delve into geometric abstraction.

Insights on the art market for women artists in 2023: The women artists market report by Artsy

Courtesy of Artsy

Artsy has released a new report called the Women Artists Market Report, which analyzes the current state of the art market for female artists using independent research, data from the Artsy Price Database, and other Artsy data. Despite galleries having a history of representing more white men than any other group combined and sales being dominated by works from famous male artists, private and institutional collections have committed to showing and acquiring more works by non-Western, Indigenous, LGBTQIA+, BIPOC, and female-identifying artists over the past decade. The report suggests that this may lead to a change in the market.

Written by
Giulia Manca